Abu Dhabi

Travel diary with Creative Director, Jess Reid

Our last trip before covid was to Abu Dhabi. Escape with us to the most beautiful hotel in the world, Qasr Al Sarab to capture our Kaleidescope campaign. Read on as creative director, Jessica shares an excerpt from her travel diary, documenting her unforgettable trip with her family in tow.

Qasr Al Sarab, Abu Dhabi

Located in the Liwa desert also known as ‘The Empty Quarter’, Qasr Al Sarab sits on a huge stretch of unbroken sand desert that has bested kings, adventurers, and nomads for thousands of years.

Discover the Hotel HERE


Travel Diary:
Creative Director, Jessica Reid 

"The sand dunes were the most breathtaking sight I have ever seen. Coming from Australia, I would compare it to looking out at the ocean. But instead your are looking at waves of sand as far as the eye can see. Every night at around 4pm we would climb the huge dunes and spend hours in awe of the sand and the magnificent sunset. It was the most exhilarating feeling. It was just breathtaking; a view you could never tire of."





The Local Dates — They are served daily in the famous Date Markets found all over Abu Dhabi. 


in a Bedouin Beach Tent lit by glowing lanterns, or enjoy a traditional Emirati style Barbecue under the starry night sky.



GAHWA Arabic Coffee 

Gahwa, or Arabic coffee as it’s popularly known, is the UAE’s welcome drink.



Jellab is a refreshing drink made with a date or grape syrup and rose water with added water and ice.




The Shangri-La, Abu Dhabi





Qasr Al Sarab


To date this was the most remote and logistically challenging campaigns we have ever taken on. We're forever grateful for this experience with our team.


A huge thanks to Jamie Green for collaborating on this project, and everyone involved that travelled from all walks of the the globe to meet in the middle of the desert for this very special day. 




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